Unfiltered insights from my desk to yours. These posts capture the quiet pivots, identity shifts, and bold decisions that shaped my work, my leadership, and my message.
Unfiltered insights from my desk to yours. These posts capture the quiet pivots, identity shifts, and bold decisions that shaped my work, my leadership, and my message.
Irisel AesteriaYou’ve been trying to stay consistent with content but it keeps slipping through the cracks.This post breaks down the hidden mindset patterns behind your inconsistency and shows you how to build a content rhythm rooted in embodiment, not burnout.
Irisel AesteriaWhat burnout taught me about surrender in branding, the Hero archetype, and building a brand your nervous system is actually safe to hold.
Irisel AesteriaPosting daily isn’t the answer, mastering your rhythm is. In this post, you’ll uncover the 3 core content rhythms, how they align with your brand archetype, and why consistency without strategy is costing you conversions.
Irisel AesteriaI had the villa, the consistent high-figure months, the client results most coaches dream about, but the launch still flopped. This is the story of the 5-figure investment that led to the worst launch of my career and the missing piece I didn’t realize my brand needed until everything fell apart.
Irisel AesteriaNot everything you want is something you have to chase. Some things live in your bones. This is one of them.
Irisel AesteriaWhat a sleepless night and a migraine in Bali taught me about momentum, nervous system regulation, and why your launch isn’t converting the way it should.
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