Welcome to the Mind
Behind the Brand
Hey there, it’s Irisel.
Here you’ll find my blog where I share the strategies, mindset shifts, and behind-the-scenes truths most people hide behind a five-figure price tag.
Clients Featured in:
a Look Behind the Laptop
Unfiltered stories, mindset shifts, and the inner work that turns vision into a brand worth remembering.
Behind the Laptop //023: The Victim Shadow Archetype: Stepping Into the Warrior’s Energy and Owning Your Power
Discover how to transform the Victim Shadow Archetype into the Warrior’s energy. Learn to master your energy, overcome burnout, and own your power. ...more
a Look Behind the Laptop
September 01, 2025•9 min read
Behind the Laptop //022: The Child Shadow Archetype: Becoming the Architect and Commander of Your Reality
Discover the Child Shadow Archetype: how waiting for permission keeps you stuck and how to reclaim your power as the Sovereign of your reality. ...more
a Look Behind the Laptop
August 25, 2025•13 min read
Behind the Laptop //021: The Prostitute Shadow Archetype: Healing Self-Worth and Reclaiming Desire
The Prostitute Shadow Archetype keeps you stuck in survival mode, trading desires for approval. Learn shadow work tools to heal self-worth and embody the Lover archetype. ...more
a Look Behind the Laptop
August 18, 2025•13 min read
Discover your Archetype.
Every irresistible brand starts with identity. Take the quiz to discover yours.
From the Codex //014: How to Write Highly Persuasive Content (That Actually Converts Clients)
Learn how to write persuasive content that converts readers into clients. Use psychology, storytelling & proof to boost sales with every post. ...more
From the Codex
August 28, 2025•13 min read
From the Codex //013: The 5 Key Elements of High-Converting Content (And Why Your Posts Aren’t Selling Yet)
Your content isn’t converting because it lacks persuasion, not reach or consistency. In this article, you’ll uncover the 5 essential elements of high-converting content that every entrepreneur, person... ...more
From the Codex
August 21, 2025•12 min read
From the Codex //012: How to Diagnose Why Your Content Isn’t Converting (And What to Fix First Using the Brand Demand Framework™)
Stuck in the content hamster wheel but still not seeing sales? Learn how to diagnose what’s missing using the Brand Demand Framework™ a 5-phase buyer psychology system that shows you what content to p... ...more
From the Codex
August 14, 2025•8 min read
From the Codex
Proven strategies, content frameworks, and marketing psychology to make your brand impossible to ignore.
Let’s Architect the Brand That Matches Your Power.
From six figure foundations to seven figure scale, I architect custom brand ecosystems that fuse strategy, story, and soul, so your brand speaks, sells, and scales for you.
Discover your Archetype.
Every irresistible brand starts with identity. Take the quiz to discover yours.
Not Sure Where to Start?
Start with precision. Begin your free Brand Audit to get my expert eyes on your business and uncover what’s really keeping you from the next level.
How to Work Together
After working with hundreds of entrepreneurs, from those building their first six-figures to seven-figure leaders ready to scale with more flow, I’ve designed a suite of offers to help you grow your income, impact, and brand authority.
After working with hundreds of entrepreneurs, from those building their first six-figures to seven-figure leaders ready to scale with more flow, I’ve designed a suite of offers to help you grow your income, impact, and brand authority.
Learn at your own speed
Freebies, Courses,
& Programs
Self-paced trainings for powerful women ready to refine their message, create irresistible offers, and build magnetic brands on their terms.
Accelerate your Growth
Aesteria Academia:
The Mastermind
A high-touch, immersive container designed for entrepreneurs ready to collapse timelines and scale their brand with strategic precision.
Work with me 1:1
Mentorship, Consulting
& Creative Direction
Refined 1:1 mentorship and consulting for established entrepreneurs ready for elevated positioning, creative direction, and to scales with ease.
If you're just getting started,
I’ve helped thousands of entrepreneurs build profitable businesses and magnetic brands they’re head-over-heels in love with.
If you’re early in the game and ready to create stable, reliable income, doing what you love, this is where you begin. Inside my free and paid programs, you’ll find tools, trainings, and strategies tailored to meet you exactly where you are.
Whether you're clarifying your message, crafting your first offer, or learning how to sell through content; there’s a path here for you.
If you're ready to grow quickly,
I built Aesteria Academia for the entrepreneur who’s already built something solid and knows it’s time to expand.
If you’ve been in the game for 2–5+ years and you're ready to add another six figures (or more) onto your current baseline, this high-touch mastermind was designed for you.
Inside, you'll get access to every program I’ve created, daily support inside a private Telegram community, and a proven framework for scaling without the chaos. Clear direction, strategic depth, and the structure to grow fast with ease.
If you're ready for private support,
This is for the established entrepreneur ready for high-level support.
Whether you're refining your brand positioning, scaling with a leaner backend, or preparing to step deeper into public leadership, you don’t need more noise. You need precision.
My 1:1 containers are designed to sharpen what’s working and eliminate what’s not. From one-week intensives to long-term strategic containers, we’ll audit your assets, align your growth plan, and set your brand up to scale sustainably.
Start with a Brand Analysis, and I’ll personally review your business to map your next move.
Not Sure Where to Start?
Start with precision. Begin your free Brand Audit to get my expert eyes on your business and uncover what’s really keeping you from the next level.
© 2025 AESTERIA INC. ALL RIGHTS RESERVED.
© 2025 AESTERIA INC. ALL RIGHTS RESERVED.