Behind the Laptop // 006: Why I stopped calling myself a “psychic business advisor”

May 06, 2025•4 min read

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Header image for blog post titled “Why I Stopped Positioning Myself as ‘Psychic,’” from the desk of Irisel Aesteria—set against a soft, neutral background with a coffee cup and laptop.

When I was 22, I lived in a haunted house.

Two hours outside of Melbourne, tucked at the top of Mt Dandenong, I rented a house nestled between overgrown vegetation and remnants of homes that had burned down years before.

Around me, the land was scattered with forgotten knickknacks: half-buried photo frames, rusted garden statues, a child’s broken toy. The trees stood tall but hollow, dead for decades on the inside. Sometimes, they’d fall without warning. Once, one collapsed straight into a cable line and we lost power for nearly 72hrs.

The man who owned the house before me warned me.

Said there was a ghost cat who would jump around the living room. A young woman who sat on a rocking chair near the fireplace. A front door that opened on its own. And a cold chill that would sweep through the entire home, even in the middle of summer.

I didn’t think much of it, it was the perfect home. Tucked away in the middle of a forest. As a kid I always dreamt of living in a forest, secluded; researching reading and learning. So I brushed off everything he said.

Until one day, mid-meditation, I felt two children crawling up my legs. One on each side.

Not metaphorically, I was wide-awake. Still. And I felt two distinct sets of hands moving across the lower half of my body.

That was one of dozens of supernatural experiences during my first spiritual awakening.

I started hearing messages, downloads that didn’t feel like my thoughts but carried a precision I couldn’t deny.

Within weeks, I was doing psychic readings. Then intuitive business coaching. Then full-blown channeled strategy sessions where clients paid thousands to sit with me, share their vision, and receive insights they couldn’t access on their own.

My business exploded and life was a breeze.

My content exploded. My clients created insane income results, they called me magic. I hit six figures, then multi-six. Eventually, my first six-figure month*.*

I was well on my way to my first seven-figure year purely off of intuition.

But eventually, I realized: I was hiding behind my intuition.

Because I wasn’t just intuitive. I understood sales psychology, identity evolution, business architecture. I created frameworks. Designed experiences. Crafted strategic systems most “spiritual” coaches never even considered.

But “psychic” was the word that people latched onto.

So I let it become my brand.

Not because it was the whole truth—but because I didn’t yet have the language to articulate the depth of what I actually brought to the table.

And I see this all the time.

Coaches. Creators. Visionaries. Wildly gifted humans defaulting to vague labels like “intuitive guide” or “spiritual mentor,” not because that’s their full identity, but because they don’t know how to communicate the totality of their genius.

Here’s the problem:

Just because you're intuitive doesn’t mean your brand needs to be mystical.
Just because you're spiritual doesn’t mean your positioning should be vague.
And just because you're multi-dimensional doesn’t mean your message should be hard to understand.

Depending on your true brand archetype, your expression of intuition might look very different.

If you’re a Magician, mysticism is your primary brand message. You should lead with the unseen.

But if you’re a Sage, that same depth is better translated through consciousness, strategy, and intellectual mastery. If you’re a Ruler, it becomes vision, discernment, and decisive leadership.

Same energetic awareness.

Very different language.

Very different brand architecture.

That’s why I created the Brand Archetype Quiz: to help you uncover the psychological blueprint of your brand, and position your brilliance in a way that converts, scales, and withstands the test of time.

If your Dominant Archetype is the Magician, own it.

But if it’s not, leading with mystical language becomes the poison in your brand message, slowly eating away at your potential to become iconic.