Behind the Laptop // 009: when ego dies and wealth remains

This is a weekly behind-the-scenes series where I share raw stories, real decisions, and the mindset that shaped my brand from the inside out.

There is a kind of knowing that requires no proof.

No striving. No explanation.

It lives beneath the noise of self doubt and anxiety.

A quiet, unwavering certainty that what you desire, is already yours.

It has been yours since the moment you were born.

Your soul-seed recognizes that tone of truth.

Mastery of creation is merely the remembrance to connect,

To the truth beyond the ego.

~

I was sitting in bed with my boyfriend the other day, giggling about something completely irrelevant.

It was one of those moments I will never remember the topic, just the radiating playfulness and warmth.

And it hit me: this feeling of—this is it.

This is everything I want, have wanted, and will ever want.

Not just “good enough” or, “this feels so aligned.”

It was a feeling of absolute truth— this is right.

There was a quiet calm in my mind-body-spirit-soul.

Not because everything in life was perfect, not because we never disagree, but because somewhere deeper, beneath any form of logic, something in me just knew.

This is my person.

This is what “coming home” feels like.

I call this absolute knowing and feeling of pure truth, connection with your “soul-seed.”

It goes beyond energy work, it’s state cannot be changed because it is the purest form of truth.

It’s a truth that exists beneath every story your ego tries to tell.

And it’s the same kind of truth that anchors every quantum leap in life, business, and brand.

Here’s the what you don’t understand:

Most mindset and energy work tries to push you into the next version of yourself.

You script affirmations.

You visualize your future self.

You journal about your $100k month.

You ask, “What would the 7-figure version of me do?”

And yes, sometimes it works (momentarily)

But most of the time, you still feel off. (or after you manipulate your reality, you lose everything you’ve created)

Because you're trying to force the frequency of “next-level” you.

You’re telling this current version of you that you’re not there yet, and forcing the current you to “embody” next-level you (which just reinforces your “I’m not there yet”)

Here’s what you need to understand:

Your next level isn’t something you manipulate your current self into becoming.

It’s not something you chase.

It’s not “out there” in the future waiting for current you to catch up to.

It’s already here, in this moment, within you.

Your next-level you who has the money, the success, the fame isn’t something you become by doing more, but something you open up to within this current version of you by amplifying where it’s already the truth within you.

Try on the following beliefs:

“I’m destined for fame.”

“I’m meant to be wealthy.”

“Of course I’m the #1 leader in my industry.”

And instead of looking for proof externally (to see if it’s possible), working harder (to overcome the anxiety and doubt you feel), doing energy work to shift your state (as a way to avoid feeling the discomfort), or doing mindset work to reprogram your beliefs (as a way to “fix” this current version of you), instead:

Ask yourself: where does that already feel true within me.

Go beyond your mind, or any anxiety/fear you may feel in your heart.

And go deep into your bones.

Lock onto that feeling of pure absolute truth and knowing.

That this is what you want. That this desire was always my destiny from the beginning.

That’s your soul-seed speaking.

And the more you anchor into that frequency of truth,

The easier it becomes to build a brand that feels like home.

To speak in a voice that moves people before they even know why.

To lead from a place that doesn’t need validation, only vision.

This is why I created the Brand Archetype Quiz.

Yes, it’s a brand strategy tool.

Yes, it’ll give you tangible insights to refine your message, your visuals, your offers.

But more than that, it’s a tool for soul-recognition.

For stripping away the masks you’ve worn that got you to where you are.

And to tune into the archetypal energy you were always meant to lead with.

Archetypal energy goes far beyond trends. They are timeless human blueprints, the energetic and psychological architectures passed down through story, literature, and legacy.

If you haven't taken the Brand Archetype Quiz yet, click here to get started.

From my soul-seed to yours,

Irisel xx.

That’s it for this edition. I share a new one every Monday. Join the list here so you don’t miss the next drop.