Behind the Laptop //013: The Real Reason You Can’t Stay Consistent with Content Creation

This is a weekly behind-the-scenes series where I share raw stories, real decisions, and the mindset that shaped my brand from the inside out.

PSA: You’re not lazy or avoiding, you just need to stop tying your self-worth to your output.

Why Consistent Content Creation Feels So Hard (Even When You’re Committed)

“Iris, I just want you to know I’m not avoiding.”

“Can you help me, I’ve been really struggling to staying consistent.”

“I feel so lazy. What’s wrong with me?

I get messages like this every single week. From clients inside my mastermind, new private clients that come to me to master their content, and people I don’t even know inside my audience.

And here’s what I tell them every single time: There is not a single thing wrong with you.

You are not lazy.

You are not avoiding.

But you are: Overcompensating.

So let me break this down.

Overcompensation looks like doing more than you need to because deep down, you’re afraid you’re not doing enough. For example:

• You have a low-energy day, so you don’t get as much done as you wanted, and instead of adjusting your pace, you assume something’s wrong with you. You pile more onto your plate to “make up for it,” because slowing down triggers the part of you that thinks you haven’t done enough yet.

• You’re judging yourself for how much money you’re making because you feel you should be much further than you are right now, so you stack your calendar with tasks and timelines that don’t match your capacity. You convince yourself that if you just do more, more money will find its way to you.

• You believe success requires excessive effort, so you work yourself past your limits, always grinding yourself down to the bone, never considering your current state or capacity, convinced that if you just push a little harder, the results will come.

And then,

When you can’t keep up with the unrealistic standard you’ve created for yourself, you call it inconsistency and then use that label as a way to shame yourself.

Because on some level, you believe that if you feel bad enough about not doing enough, maybe that guilt will finally push you to do more.

Reality check: That cycle:

not enough → work harder → burn out → repeat doesn’t create growth.

It’s Not That You Can’t Show Up Consistently; It’s That You Think You Have to Show Up Perfectly

You say you’re inconsistent.

But what you’re really doing is holding yourself to a version of consistency that was never sustainable in the first place.

What you’re calling inconsistency is just your nervous system reacting to pressure. The pressure to show up flawlessly, say the right thing, be fully on-brand, and stay endlessly productive.

Your nervous system is protecting you from a version of visibility that doesn’t feel safe.

You tell yourself you need to post more. Show up more. Be everywhere at once.

Because on some level, you believe that if you don’t keep up this unrealistic pace, your momentum will disappear and so will the money.

But here’s the real reason you can’t keep up with the version of visibility you think you need:

You’re not just afraid of falling behind. You’re afraid of being fully seen.

The Real Reason You’re Afraid of Being Visible Online

There’s a part of you that wonders: what if I show up, say the thing, give everything I’ve got… and still don’t succeed?

You’re afraid that all the effort still won’t be enough.

So your nervous system protects you the only way it knows how: it slows you down. It withdraws your energy and creates resistance. Not because you’re lazy, or “don’t want it bad enough,” but because a part of you would rather hold back than face the fear that all your effort still won’t be enough.

Because if you keep chasing momentum from a place of pressure, not embodied leadership, then of course you’ll burn out.

The Shift From Inconsistent Content to Sustainable Brand Leadership

If you want to consistently create content that turns heads (without burning out), you need to stop expecting yourself to to post five times a day on every single platform, without giving it the time, thought, or space to be good.

You also need to stop building your content strategy around who you think you should be and start building it around who you actually are.

That means working on your own embodiment as a leader and creating a content rhythm that reflects your unique energy patterns and your message.

That’s exactly what we do inside Aesteria Academia.

It’s my high-level mastermind for thought leaders who are here to build a movement, not just a brand.

We work on aligning your leadership style, brand message, and content strategy so that everything you create feels like an extension of your truth and converts like clockwork.

You’ll learn how to lead your brand from embodiment, build a sustainable rhythm, and create magnetic content that’s actually worth being visible for.

Applications are open now. [Apply here.]

That’s it for this edition. I share a new one every Monday. Join the list here so you don’t miss the next drop.