Behind the Laptop //011: Posting Daily is Dropping your Reach

This is a weekly behind-the-scenes series where I share raw stories, real decisions, and the mindset that shaped my brand from the inside out.

“Iris, how the heck do I post consistently while still juggling multiple levers in my business without batching everything ahead of time and it sounding as dry as a day-old gluten-free muffin with no butter.”

Well, let’s chat about it.

This is a recurring conversation that’s happening behind the scenes with both my private clients and inside my mastermind.

There’s a belief I see floating around in the online entrepreneur space that sounds something like: “You need to post every day to build momentum and stay relevant.”

And to be honest, it’s not completely wrong.

You do need to be consistent to create momentum.

But what you’re not fully understanding is: Consistency is not only about frequency, it’s about rhythm.

Think of your content just like music: If you hit random notes one after another, all you’re making is noise, not music.

Rhythm creates movement. It carries your audience from one moment to the next; building anticipation, deepening connection, and turning attention into action. The rhythm of a song is what makes the listener rock back and forth excited for more.

The rhythm of a song is what makes the listener lean in—rocking back and forth, waiting for the next beat to drop.

Your content works the same way.

When your rhythm is aligned with your genius, your brand becomes magnetic.

That means:

• You’re showing up at the pace your creativity and nervous system can hold

• You’re saying the right things at the right time, in the voice that speaks directly to your people

• Your content pillars aren’t just random ideas, they’re strategically chosen to reflect your message, your values, and the offers you’re leading people toward

Mastering your rhythm is what turns decent content into binge-worthy content. The kind that leaves your audience hanging by a thread, foaming at the mouth, waiting for your next email, your next video, your next drop of insight.

And when your content lands like that, it becomes standard for your DMs to be full of “I’m in” within 5minutes of announcing a new offer (even before you’ve had the chance to promote it”

The Missing Piece in Your Content Strategy? Your Brand’s Natural Rhythm

If you’re not sure, your brand archetype holds the answer. Because rhythm isn’t just about how often you post, it’s about how you naturally express, influence, and lead. Your archetype reveals the tone, cadence, and content style that makes your message land and when your rhythm matches the way your audience is wired to respond, content becomes magnetic.

👉 Take the Brand Archetype Quiz to find the rhythm that fits your leadership style; and the way your people are designed to buy.

Content Creation Without Burnout: Choose the Right Posting Rhythm for Your Brand

After working with hundreds of entrepreneurs create their magnetic copywriting style, I’ve found that most people fall into one of three rhythm types. Each one supports a different style of visibility and aligns with different brand archetypes and seasons of business.

Here’s a brief breakdown that also includes common brand archetypes that fit within this type of rhythm.

1. The Batch-Ahead Creator

This rhythm tends to align well with: Ruler, Caregiver, Sage, Innocent, Hero

This rhythm is built for high-output seasons: launches, team growth, or client delivery cycles. You’re leading a lot behind the scenes, so you batch 3–6 weeks of content ahead of time to ensure your message is still showing up while you’re busy doing the deeper work.

Think of this type of content creation rhythm similar to an email campaign. You’re taking your audience through a series of content guiding your audience from “I’ve never heard of you” to “this is interesting” to “holy sh*, take my money.”

Best for you if:

• You have set campaigns, launch dates, or delivery seasons

• You feel calmer knowing content is scheduled

• You want to be fully present on other projects without constantly “creating on command”

2. The Spotlight Series

This rhythm tends to align well with: Sage, Creator, Everyman, Explorer, Jester, Lover

You’re not just posting to stay relevant, you’re building a brand people come back to again and again. This rhythm is all about steady, recurring formats: weekly emails, podcasts, series, or lives. It gives your audience something to look forward to and gives your ideas space to land with depth over a long period of time.

Best for you if:

• You want your brand to build authority over time

• You thrive on dependable structure (but not rigidity)

• You’re more focused on depth than volume

• You want a framework to write within that keeps you in your zone of genius but still leaves room for fresh, free-flowing ideas each week

3. The On-the-Fly Poster

This rhythm tends to align well with: Magician, Outlaw, Jester, Hero, Lover, Explorer

You thrive in the present moment. Your best content comes from what you’re experiencing, seeing, or channeling right now. This rhythm isn’t necessarily about winging it, it’s about trusting your voice when the moment hits.

You don’t need to plan 3 weeks ahead but you do need to have a strong foundational focus: content themes, offers, and clear positioning that lets your spontaneous brilliance still land strategically and always on brand mesage.

Best for you if:

• Your best content comes from real-time energy

• You can plan ahead but by the time it’s ready to go live, you’ve already evolved to the next idea

• You’ve got backup systems to support visibility even when you’re quiet

That’s a wrap for today.

Reply back to this email and let me know: What’s your #1 struggle with content right now?

I’m creating a few new free resources to help you sell more consistently through your content and I want to make sure they speak directly to where you’re at.

When the rhythm’s right, the “I’m in” is instant.

Irisel xx.

That’s it for this edition. I share a new one every Monday. Join the list here so you don’t miss the next drop.